Communications

Passing the Helm

Graduation week made it official: the founding cohort of The Argosy has scattered to campuses across two continents, and the paper passes to new hands. A letter from the incoming...

Anatomy of a Blockbuster: The Persuasive Psychology of the 'Barbie' Movie

The 'Barbie' movie's box office success was not an accident. It was the result of a masterfully executed marketing campaign that leveraged deep-seated psychological principles of nostalgia,...